1.Give two reasons why corporate America has targeted teenagers.
They are willing to spend the money so advertisers will make cool items for them.
2.Why does Robert McChesney call teenagers “Africa”?
The teens will reign and take over.
3.What does Bob Bibb emphasize about teens and their parents?
Teens will spend the most money on items to be cool and parents will help gain likeness from their children so they will use "guilt money"?
4.How does Sharon Lee define “guilt money”?
It is when parents feel guilty in someway for something done to their kids, so parents will give their children money to make them happy.
5.To what extent is a typical American teenager exposed to advertisements? Give examples.
Most teens have tv's and computers which give advertisers more of a better chance to advertise for them.
6.What does “cool hunting” mean? Why is it important for corporate America?
When kids search for popular things to buy, but it's important for corporate America because they can extend off of what teens like at that time.
7.How do cool hunters work? What techniques do they use?
They search for things that look out of the ordinary or what is cool at the time and then they kill the style to make new and better things.
8.According to Douglas Rushkoff, “the paradox of “cool hunting” is that it kills what it finds.” Why?
They see what's popular out there, then they will come out with bigger and better things that are even more popular.
9.Marketers know that kids do not like them. What strategy do they use to approach kids?
They will use techniques like putting celebrities on video with their product so teens will buy it because their favorite people use it.
10.What is the reason for Sprite’s success with teenagers?
They use popular people to drink Sprite in a commercial so other kids want to be like the celebrity and drink it.
11.What does “under-the-radar” marketing mean?
To have people chat like their a fan of a product to see opinions of others.
12.Discuss the following statements: “Youth culture is not something that is just being sold to us. It is something that comes from us. It is an act of expression, not just an act of consumption.”
This was to explain what is in us.
13.Who are defined as the true merchants of cool?
Aol, Time Warner, as well as MTV
14.According to Robert McChesney, what weapons do the merchants of cool use?
They use music videos and popular people to sell merchandise.
15.What does Robert McChesney draw our attention to about MTV?
They use music and videos that people like to impress people so people want to watch it.
16.What conclusion did MTV draw when their ratings slipped?
They weren't as creative and had to be more creative to gain ratings again.
17.What is special about MTV’s TRL show?
They had live shows and the audience was able to vote for what they want to hear.
18.MTV market researchers are involved in an “ethnography study”. What is it? What is the use of it?
MTV marketers visit a fan to see what he likes to get some insight on what they should do with the business in the future.
19.What does MTV research indicate about teenagers as a result of their ethnographic study?
What there hobbies and daily lives are like to get an idea of what marketers should do to impress teens at the time.
20.Comment on the following quote by Douglas Rushkoff : “They [MTV market researchers] don’t call it “human” research or “people” research, they call it “market” research.”
It's all market, yes, they learn about people, but new stuff emerges and boost into new things every day.
21.According to Mark Crispin Miller, why is the MTV machine not interested in listening to the young?
So it can pitch what Viacom wants.
22.Why do commercial culture providers like MTV not represent characters in depth for their audiences?
To click on recognizable things and entertainment.
23.What does “professional wrestling” mean to today’s teenagers?
It's like a shock and it's suprising to them.
24.Why is Mark Crispin Miller quite concerned about gigantic transnational corporations and their TV shows?
Companies will soon drag standards down to get good ratings.
25.What does “midriff” mean? Who is the midriff archetype? How might a midriff affect girls?
Midriff is the art of women dressing half naked and just wanting sex. This is an art and a thought put on women that they push ratings up by being half naked and being sexual on t.v.
26.What does the image of Britney Spears signify?
Britney flaunting her body half naked in a sexual way.
27.What might a mook and a midriff have in common?
These are both arts and thoughts by the people on the other side of the t.v.
28.How is “family” represented in the TV series “7th Heaven”? What formula is used in this program?
The show wanted to keep it clean and they did it by not putting all the sexual content within the show and rage.
29.How are TV series such as “Beverly Hills 90210” and “Dawson’s Creek” kept “cool”?
They raised sexual guidelines and pushed the limits on sexual content within the shows.
30.How do the makers of teen TV defend their programs?
They reflect the reality of teens to make it feel like what their doing is right.
31.Does the media really reflect the world of teens? How realistic is teen TV?
In a way they do because they put it to where teens are having sex and out partying.
32.What is a “feedback loop”?
They see images of kids and what's happening to see how the movie or video effected teens.
33.What could be the reason for the popularity of rage rock in the States? What do rage rock fans protest against?
Most are crazy and out of control and that is what kids like so they should have it.
34.How did a group like Limp Bizkitt become superstars? As a rage rock band, how authentic would you accept them?
They look out for raw material to be cool and then authentic them due to taking material's and using them.
35.Discuss the following: Who creates youth cultures: the youth themselves or corporate America?
Corporates because teens will pay to be "cool" and follow up with it.
Monday, April 19, 2010
Wednesday, March 10, 2010
Vocabulary 1
Courage and Cowerdness- in th character jerry we see an individual who is willing to stand up for what he believes in. his courage is demonstrated in the strength of his conviction.
Good vs. Evil- and Jerry functions as a traditional hero. he is a typical high school student with ordinary skills and talents who must overcome tremendous pressure with little to rely on except his own will. By refusing to help with the chocolate sale, Jerry stands in opposition to the corrupt, esablished order. The fact that he was defeated is less important than the idea that he stood firm in his
Peer Pressure- People trying to convince you to do something b/c its cool and everyone else is doing it.
Motif- a motif is an idea or theme that is repeated or carried thought an individual work. Ex: shark signaled by strong bass.
Good vs. Evil- and Jerry functions as a traditional hero. he is a typical high school student with ordinary skills and talents who must overcome tremendous pressure with little to rely on except his own will. By refusing to help with the chocolate sale, Jerry stands in opposition to the corrupt, esablished order. The fact that he was defeated is less important than the idea that he stood firm in his
Peer Pressure- People trying to convince you to do something b/c its cool and everyone else is doing it.
Motif- a motif is an idea or theme that is repeated or carried thought an individual work. Ex: shark signaled by strong bass.
Vocabulary 2
Post Traumatic Stress Disorder (PTSD)- an anxiety disorder that occures in the aftermath of a traumatic event. Ex: combat, rape, and natural disaster. PTSD is diagnosed six months after the traumatic event.
Potpourri- mixture of flowers, herbs and spices, thats is usaully in a jar.
Papparazzi- freelance photographers who aggresively pursue celebrities for the purpose of taking candid photographs.
Syncronized- to cause to go on, move, operate, work, at the same rate and exactle together.
Inspiration- an inspiring or animated action, or influence.
Expiration- a coming to an end; termination;close.
Floundering- to make clumsy attempts to move or regain ones balance.
Blathers- to talk without making sense.
Interim- a temp. arrangement, stopgap, make shift.
Drones- a male bee, espesially a honey bee, that is characteristically stingless, performs no work, and produces no honey. its function is to mate with the qeen bee.
Xenophobic- a person who very fearfull or dislikes foreigners.
Sun Shadow Mandala- Symbolic circular designes that represent outer (sun), and inner (shadow) diminsions of a persons personalty.
Redemption- the act or process of redeeming, or the state of being redeemed.
Redeem- to buy or pay off;to recover what has been lost; to discharge in full; to deliver from sin.
Potpourri- mixture of flowers, herbs and spices, thats is usaully in a jar.
Papparazzi- freelance photographers who aggresively pursue celebrities for the purpose of taking candid photographs.
Syncronized- to cause to go on, move, operate, work, at the same rate and exactle together.
Inspiration- an inspiring or animated action, or influence.
Expiration- a coming to an end; termination;close.
Floundering- to make clumsy attempts to move or regain ones balance.
Blathers- to talk without making sense.
Interim- a temp. arrangement, stopgap, make shift.
Drones- a male bee, espesially a honey bee, that is characteristically stingless, performs no work, and produces no honey. its function is to mate with the qeen bee.
Xenophobic- a person who very fearfull or dislikes foreigners.
Sun Shadow Mandala- Symbolic circular designes that represent outer (sun), and inner (shadow) diminsions of a persons personalty.
Redemption- the act or process of redeeming, or the state of being redeemed.
Redeem- to buy or pay off;to recover what has been lost; to discharge in full; to deliver from sin.
Speak 1 Discussion Questions
1) Analyze Melindas reaction to the first day of high school and why her fears seem more intense than that of others. Analyze why she says, " I'm am an outcast."
- Melindas fear and thoughts of being an outcast come from what happened that summer. (being raped). Other students might not like her b/c she dresses different or the way she acts. She doesnt feel like she belongs.
2) Examine the meanings of the "clans" and the prevailing of high school cliques. Why do we sometimes not like people that are really good at things, like sports, music, art, or school? Is this fair? Are adults like this?
- Every high school has its cliques and groups that people belong to. It is natural for people to hang out with others that have like personality and interests. People tend to get jealous or even mad at others that are more talented than themselves. To me this is a very selfish attitude. If someone is better than you at something you should work on whatever that is to get better, not be mad at them, that won't do anything for you. It's not fair, and yes even adults are like this.
3) Discuss the "first ten lies you tell in high school." Compared with your firt day. Do you think that melindas assumptions that they are "lies" is valid?
- This applies to poeple telling lies to there friends to make them look cooler. This did not correspond to my first day of school. Yes.
4) Examine Melindas characterization of the teachers. What do these descriptions reflect.
- These descripions reflectr her creativity. It is based on the personality and apperence of the teacher.
5) Discuss Mr. Freemans approach to teaching art. Have you had similare experiences with this type of teaching style?
- Mr. Freedman is a very expressive and unique person. He incerages his students to express their emotions though their art. No, i have not.
6) Discuss Melindas home life. How does communication break down in her family? What could each person do to improve it? If you here a parent, how would communication be in your family?
- She has a very poor home life. Melinda is not very close to her parents and they talk very little. If i was a parent i would talk to my kids everyday and ask them how their day was.
7) Discuss the interaction between Melinda and Heather. Are they friends? What brings them together?
- Melinda ans Heather wher friends all through middle school. The each had a friendship bracalet. Yes they were friends in high school, (at first)
8) Are we sometimes different people on the outside than we are on the inside? How? Why is this true, do you think? Yes, sometimes we put on a front to impress others and to fit in, when on the inside we aren't like that at all.
- Melindas fear and thoughts of being an outcast come from what happened that summer. (being raped). Other students might not like her b/c she dresses different or the way she acts. She doesnt feel like she belongs.
2) Examine the meanings of the "clans" and the prevailing of high school cliques. Why do we sometimes not like people that are really good at things, like sports, music, art, or school? Is this fair? Are adults like this?
- Every high school has its cliques and groups that people belong to. It is natural for people to hang out with others that have like personality and interests. People tend to get jealous or even mad at others that are more talented than themselves. To me this is a very selfish attitude. If someone is better than you at something you should work on whatever that is to get better, not be mad at them, that won't do anything for you. It's not fair, and yes even adults are like this.
3) Discuss the "first ten lies you tell in high school." Compared with your firt day. Do you think that melindas assumptions that they are "lies" is valid?
- This applies to poeple telling lies to there friends to make them look cooler. This did not correspond to my first day of school. Yes.
4) Examine Melindas characterization of the teachers. What do these descriptions reflect.
- These descripions reflectr her creativity. It is based on the personality and apperence of the teacher.
5) Discuss Mr. Freemans approach to teaching art. Have you had similare experiences with this type of teaching style?
- Mr. Freedman is a very expressive and unique person. He incerages his students to express their emotions though their art. No, i have not.
6) Discuss Melindas home life. How does communication break down in her family? What could each person do to improve it? If you here a parent, how would communication be in your family?
- She has a very poor home life. Melinda is not very close to her parents and they talk very little. If i was a parent i would talk to my kids everyday and ask them how their day was.
7) Discuss the interaction between Melinda and Heather. Are they friends? What brings them together?
- Melinda ans Heather wher friends all through middle school. The each had a friendship bracalet. Yes they were friends in high school, (at first)
8) Are we sometimes different people on the outside than we are on the inside? How? Why is this true, do you think? Yes, sometimes we put on a front to impress others and to fit in, when on the inside we aren't like that at all.
Tuesday, March 9, 2010
Dare i disturb the universe
" Dare I disturbe the universe." My interpretation of this quote is "dare i do something different from the norm". This aplies to Jerry and him not selling the chocolates. He is breaking away from the routine of what everybody else is doing and standing up to the MAN! Throughout all his tests and trials he still persavers(i wish blogger had spell check, dont know if i spelled that right). The vigils test him by turning everyone against him and beating the crap out him. Disturbing the univers is a good thing, there needs to be change in the world and if its not selling chocolates for your school so be it. To me we should all have a little Jerry in us: honor, pride, couradge, and the willingness to stand out.
Monday, March 8, 2010
Tuesday, February 23, 2010
TCw 20-30 DQs
1. Why is it cool to be in the Vigils? They have control over people using "psychological warfare" and have power over what people can or cannot do.
2. Obie obviously does not like Archie or being in the Vigils. Why does he stay? He stays so he can still have power and not have to worry about watching his back.
3. Brother Leon says sales are down because of apathy. Is that true? No, some of it has to do with assignments given out by the Vigils and how Brother Leon treats his kids.
4. Is trying to get the students to sell chocolates just a game? Why or why not? Yes, in a way i believe he does because he is so worried about roll call and who is doing their part.
5. Did Jerry become a symbol to other students? Yes, because he stood up for what he believed in.
6. Who or what gives the Vigils such power? Mainly "psychological Warfare" and them knowing how to use it good.
7. Who or what in your life gives you the courage to stand up for yourself? Who do you wish encouraged you? Why? My dad and i'm glad he did, because he taught me how to be a man and stand up to rotten kids.
8. Carter punches Rollo when he talks back to Archie. Why does he do this? He is trying to prove a point that nobody can stand up to the Vigils.
9. Is the quote, “All schools have animals” true? Yes, there are always trouble makers wherever you go even besides school.
10. How would the dynamics at Trinity change if it was a co-ed school? They would have the public as a whole and one group may not be the big baddest one.
11. Why do people get caught up in a herd mentality? Often times due to peer pressure and it usually gets to the weak people.
12. “Funny – someone does violence to you but you’re the one who has to hide, as if you’re the criminal.” Explain this quote. Is this true in real life? Give examples. Yes, people are treated wrong and are scared to fight back and have to hide and theres alot of instances this happens like men beating on women.
13. What is the difference between a spirit of brotherhood and what the boys at Trinity have? Brotherhood can be a nice group who does good for people, but for the Trinity people, they have to deal with the Vigils and mean bullies.
14. Did Jerry have to go to the field to fight? No, but in a way he wanted to stand up for himself and not back down like a whimp.
15. What would you have done in Jerry’s situation? Same thing
16. To what lengths would you go to stand up for something? Fighting or at the least making an arguement out of the situation.
17. Silence = consent. What does that mean? Meaning if your silent your keeping to yourself which that's what consent means.
18. How does the ending feel to you? In a way i'm having mixed feelings good and bad after all that has happened throughout the story.
19. Does this story leave the reader with any hope at all? Explain. In a way yes, because towards the end it shows people standing up for themselves and not everybody has to be a victim.
20. If you had to predict what happened next (after the ending of the story), what would you say happens I would say the Vigils come back into effect and stay sturdy whether it's the same or different group.
2. Obie obviously does not like Archie or being in the Vigils. Why does he stay? He stays so he can still have power and not have to worry about watching his back.
3. Brother Leon says sales are down because of apathy. Is that true? No, some of it has to do with assignments given out by the Vigils and how Brother Leon treats his kids.
4. Is trying to get the students to sell chocolates just a game? Why or why not? Yes, in a way i believe he does because he is so worried about roll call and who is doing their part.
5. Did Jerry become a symbol to other students? Yes, because he stood up for what he believed in.
6. Who or what gives the Vigils such power? Mainly "psychological Warfare" and them knowing how to use it good.
7. Who or what in your life gives you the courage to stand up for yourself? Who do you wish encouraged you? Why? My dad and i'm glad he did, because he taught me how to be a man and stand up to rotten kids.
8. Carter punches Rollo when he talks back to Archie. Why does he do this? He is trying to prove a point that nobody can stand up to the Vigils.
9. Is the quote, “All schools have animals” true? Yes, there are always trouble makers wherever you go even besides school.
10. How would the dynamics at Trinity change if it was a co-ed school? They would have the public as a whole and one group may not be the big baddest one.
11. Why do people get caught up in a herd mentality? Often times due to peer pressure and it usually gets to the weak people.
12. “Funny – someone does violence to you but you’re the one who has to hide, as if you’re the criminal.” Explain this quote. Is this true in real life? Give examples. Yes, people are treated wrong and are scared to fight back and have to hide and theres alot of instances this happens like men beating on women.
13. What is the difference between a spirit of brotherhood and what the boys at Trinity have? Brotherhood can be a nice group who does good for people, but for the Trinity people, they have to deal with the Vigils and mean bullies.
14. Did Jerry have to go to the field to fight? No, but in a way he wanted to stand up for himself and not back down like a whimp.
15. What would you have done in Jerry’s situation? Same thing
16. To what lengths would you go to stand up for something? Fighting or at the least making an arguement out of the situation.
17. Silence = consent. What does that mean? Meaning if your silent your keeping to yourself which that's what consent means.
18. How does the ending feel to you? In a way i'm having mixed feelings good and bad after all that has happened throughout the story.
19. Does this story leave the reader with any hope at all? Explain. In a way yes, because towards the end it shows people standing up for themselves and not everybody has to be a victim.
20. If you had to predict what happened next (after the ending of the story), what would you say happens I would say the Vigils come back into effect and stay sturdy whether it's the same or different group.
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